Spanning hardware supply chains (Atoms), SaaS products (Bits), and global e-commerce platforms (Scale). I orchestrate cross-border operations and scalable growth engines for globally-minded enterprises.
Focusing on high-precision manufacturing and supply chain resilience. Led OEM teams to maintain continuity under extreme market volatility.
Pivoted to digital product ecosystems. Applied industrial rigor to SaaS growth funnels, building scalable engines through data experiments.
Orchestrating worldwide platform governance. Dismantling regional friction to help enterprises scale across complex international markets.
eBay Global GMV Growth
Faster A/B Testing Velocity
SaaS Activation Uplift
YoY Cost Reduction
eBay Track Record
Led A/B testing frameworks and tracking dashboards, unlocking
millions in GMV uplift.
D2C High-Growth
Re-architected monetization funnels and GTM to convert traffic
into sticky paying cohorts.
OEM Manufacturing
Mastered BOM analysis and 0-to-1 ramp-up with a proven
0-shortage track record.
With a dual background spanning hardware manufacturing capabilities (Atoms) and global SaaS product operations (Bits), I have uncovered the fundamental essence of global enterprise growth from the ground up. From executing risk-adjusted JIT to ensure absolute zero-shortages in cutthroat OEM supply chains to structurally re-architecting App monetization funnels, I believe true scale isn't simply an exercise in endlessly out-bidding competitors for acquisition traffic.
During my tenure leading Product Operations initiatives at eBay, I successfully dismantled localized, cross-regional friction, helping to propel our international footprint toward an 11.2% GMV milestone.
From Global Enterprises to Your Workflow
"Over the last 2 years, I've had the privilege of partnering with Silja Wu on building and testing several Buyer Experience improvements at eBay. Silja is a high-performing, collaborative leader who pairs strong product judgment with steady execution and consistently brings partners together. She's delivered impact at scale: a key contributor to migrations and strategic releases on eBay's Homepage across 190+ countries, ensuring stability and customer impact globally and a close partner to business teams to launch, triage, and resolve issues across top-of-funnel shopping surfaces-balancing speed, quality, and operational excellence while keeping teams focused on buyer outcomes. In short, Silja demonstrates integrity, initiative, and impact at a consistently high level-she's the kind of leader you want on your most important work and the kind of teammate who makes the people around her better. I recommend her without reservation."
"Silja is an excellent marketing partner to work with- very responsive and specialist in marketing and product operations. I enjoyed our collaboration on site banner placements, which required a detailed knowledge of front and back end set ups, as well as understanding complex user segmentation for Latin American markets."
"I have been working with Silja on the user experience on eBay site and app, where Silja is managing the targeting and set up of marketing content on all the biggest eBay sites, which is a multi-million dollar business. Silja is incredibly responsible, tirelessly curious and looking for constant ways how she can grow and improve, possessing a true growth mindset! She ventures out and goes where her passion takes her, consulting on product Growth and app store optimization as a total side hustle! there's pretty much nothing Silja could not do, and anyone would be lucky to have her on their team."
"Silja was awesome! We got amazing insight on the call for how to gain deeper insight from our customers, how to market ourselves better, and how to create a proper customer journey/roadmap for our service offering. She even gave us tools to use after the call one of them was a template that helped us gain refine our go-to-market strategy."
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The Automation Roadmap
The exact sequential Go-To-Market framework I use to architect successful SaaS product launches.
An automated engine that leverages AI agents to generate structured, high-quality social posts.
Whether you are executing a pivot from hardware to software, orchestrating an overseas expansion for your D2C brand, or constructing impenetrable operational moats—or simply securing your spot on the Waitlist.
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